The “We Own L.A.” sign in the team meeting room of USC’s new athletic center is, apparently, not just for show.
A large billboard of Trojans star quarterback Matt Barkley with the phrase “We Play to Finish” recently went up at the corner of Westwood Boulevard and Lindbrook Drive — right in the heart of crosstown rival UCLA’s campus.
As expected, UCLA’s players, fans and administration did not take kindly to the dig. So much so that it was covered up, according to Fox Sports West.
It’s probably for the best, as Foster’s colleague Chris Dufresne points out with this clever play on words and recap of the Trojans’ 50–0 demolition of UCLA last November.
— Chris Dufresne (@DufresneLATimes) August 28, 2012
We’re glad UCLA put up more fight over this USC billboard on their turf than the Bruins did on the field last November.