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Oregon St. to Unveil New Beavers Logo?

Well, this is hideous.

NFL.com art director Mike Brisk shared via Instagram a potential new Nike-designed Oregon State Beavers logo that was found on a t-shirt.

News of a potential Oregon State re-branding surfaced in September 2012 and if this is the result, it’s past time to get Don Draper on the job.

Oregon State has been represented by beavers in varying emotional states, including the current “beaver-in-distress” and the original “smiling beaver,” both of which is a vast improvement over this shark-fin beaver.

Perhaps this is a cruel joke on behalf of Nike, which was founded by Phil Knight – an alum and super booster of Oregon State’s arch-rival, the Oregon Ducks. Granted, a random t-shirt isn’t exactly solid evidence of a new logo. But it’s enough to cause concern among Beaver fans.

Because if this is real, expect a massive push in Corvallis to switch from Nike to Adidas.

[SBNation.com]

Current Logo

http://upload.wikimedia.org/wikipedia/en/2/2b/OSU_beavers.gif

New Logo?

10:39 AM on 2/10/2013
  • Ben

    Not as good as the 2000 revamp of the Smiling Beaver, but still a step up over the Angry Beaver, and still WAY better than the one-year 1999 logo that inspired the Angry Beaver.

  • paul taylor

    I wish whatever logo you come up with you think about it long and hard before you change we need to go with a logo and stay with it are we will be like the ducks with their uniforms

  • http://www.facebook.com/people/Jay-Mahn/1590665224 Jay Mahn

    This new logo sucks looks like a mad rat

  • RG

    NO!……….simply,….NO! Bad Nike, bad!

  • http://www.facebook.com/ltatone Leanna Leair Tatone

    This is Hideous Nike… Seriously????? it looks like a freikin Nutria!!! C’mon, did you waste all your design talent on designing helmets and jerseys for UofO?

  • Bruce

    NO,NO,NO. I like the beaver we now have.

  • rikster45

    They all SUCK! GO DUCKS! WTD!

  • NightMoves

    Hate it! Nike should stick to designing Duck wardrobes and “leave it to beaver” alone!

  • Donna Holleran

    This looks like a squirrel. I HATE, HATE, HATE it!

  • nick

    Horrible Logo! Time to hire a REAL branding agency! The fact that Nike would even bring this logo to the table shows how rediculous they are! They have no business branding.

  • Alum632

    The New Logo is AWFUL. It’s a RAT!

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