As further proof that the NBA just seems to get social media more than any other major professional sports league, it went out of its way to respond to a Redditor who had drunkenly declared for the 2013 draft three weeks before.
Below is the e-mail that the Redditor directed to commissioner David Stern and NBA legal department employee Erika Ruiz “after a few drinks” on April 19.
The NBA could have easily just deleted this e-mail. Instead, after completely forgetting about his booze-fueled foray into the draft waters, said Redditor was pleasantly surprised to see the following in his mailbox on Thursday.
The NBA: Where Amazing (in the form of a genuine reply to a drunken e-mail) Happens.