Towson Stuck With Banned Football Field
Less than a year after installing a brand new, “Fieldturf Revolution” surface at Johnny Unitas Stadium, Towson’s football program faces the undesirable and expensive prospect of having to alter it.
The NCAA recently enacted a rule prohibiting “social media designations as URL’s and hashtags” from being displayed on its members’ football fields, equating it with a form of advertising. As it so happens, Towson has hashtags at each 25-yard line — #upROAR, part of a big Tigers marketing campaign from the past school year — and the URL for the school’s athletics website on both sidelines.
The installation of the field was completed last July. FieldTurf typically runs around $1 million and isn’t the type of surface you can just whip out a paint can and refurbish.
Time will tell how the NCAA and Towson handle this problem but needless to say, the Tigers’ athletic department sure would have appreciated a heads up on this new rule.