Opposing Fans Buying UK ’40-0’ Shirts


When we first wrote about the Kentucky fan site 40and0.com (so named for the Wildcats’ pursuit of a perfect season), we thought that Tuesday night’s loss to Michigan State would signify the end of it and its t-shirt-selling venture.

As it turns out, we were wrong. More than 25,000 people visited the site in the 36 hours following UK’s loss to the Spartans, and t-shirt sales have spiked to the point that the site’s founders are thinking of printing another batch. But guess who’s buying them?

“I think they’re Louisville fans, I think they’re Michigan State fans, I think they’re North Carolina fans,” site founder David Son told Yahoo! Sports, pointing out that there has been an unusually high rate of purchases from residents of Louisville, Michigan, North Carolina and Kansas. “People love to hate the evil empire. If you’re not a UK fan and you’re not from the state of Kentucky, you hate Kentucky. And if you’re a Kentucky fan, you love being hated.”

Son also told Yahoo! to expect a domain name change to the site very soon. It’ll be renamed SeeYouinDallas.com, referring to the site of this year’s Final Four.

[The Dagger]

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