Gum Companies Compete for IU’s Crean
Indiana’s Tom Crean may be the coach of the top-ranked basketball team in the land, yet the biggest headline he’s made this season involved him eating a piece of Dentyne Ice he dropped on the court.
In an effort to make sure Crean never has to settle for a sullied piece of gum again — not to mention take advantage of the free publicity it has received — Dentyne sent Crean a care package last week containing enough gum to keep him sated through this season and next.
Not to be outdone by one of its rivals, Wrigley responded by sending a care package of its own (left), which Crean tweeted about yesterday.
“The competition is on. Randy Thatcher of Wrigley threw down the gum gauntlet. They want in the hunt,” Crean posted.
Who knew that a lack of hygiene could be such a boon to one’s sponsorship opportunities?