Gophers Lost Money on FB Beer Sales
“University of Minnesota Lost Money Selling Beer to College Kids” sounds like a headline plucked from The Onion.
Alas, for Gopher athletics, it’s a sobering and embarrassing reality. In the first year during which alcohol sales were permitted at TCF Bank Stadium, Minnesota came up $16,000 in the red. Considering that West Virginia made $700,000 in its inaugural season of selling beer at football games the year before, it was a huge disappointment.
School officials said the lack of profit was due to a poorly-negotiated contract with the stadium alcohol distributor, Aramark, in comparison to other venues on campus. Aramark has since kicked in an extra $37,000 as their way of “apologizing,” and the new commission structure in the contract is predicted to yield an $110,000 profit for the 2013 season.
Still, losing money on selling alcohol at football games is a pretty good metaphor for the sorry Golden Gopher football program.