Florida State Football: Nike Upset With Jimbo Fisher’s Son Wearing Under Armour on Camera


Nine-year-old Ethan Fisher running up to and embracing his dad, Jimbo, after Florida State defeated Miami last November provided a heartwarming few seconds of television. For pretty much everyone except ‘Canes fans and Nike.

In emails obtained by The Wall Street Journal, Nike assistant director for football sports marketing Mark Dupes was caught asking FSU administration to do something about young Under Armour-clad Ethan.

“Then 5 min later I rec a new message…Said ABC cameras were on Jimbo and his Son at end of the game…His son was Wearing Under Armour FSU sweatshirt! Ouch. Can we please ask Jimbo to eliminate that from the son’s wardrobe in the future! Let me know if I can help w anything. Thx guys. MD”

Yep, it’s 2014 and it’s time for 9-year-olds to start worrying about the #brand.


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