Buckeye Fans Bash New Ohio State Logo - Lost Lettermen


Buckeye Fans Bash New Ohio State Logo


Ohio State officials probably had a grand vision of how things would transpire after unveiling a new athletics logo on Monday — part of a series of new logos for the university.

What they didn’t anticipate, however, were Buckeyes fans decrying the change as “one of the worst rebrandings in recent memory (H/T Luke Zimmerman).”

OSU’s idea of “rebranding” its athletics logo was simply coloring in “Ohio State” so that the lettering is all-black. It’s been widely compared to something a fourth grader could do with a Sharpie or in MS Paint.

That and other forms of backlash have been coming up a lot on Twitter over the last 24 hours.

[Land-Grant Holy Land]

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