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Download Lost Lettermen’s PDF Media Kit
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1. ABOUT
Lost Lettermen is the #1 college sports alumni site dedicated to reconnecting Division 1 football and men’s basketball players with each other, the fans and their alma maters.
Our site is built around answering the question “Where Are They Now?” It includes our IMDB-like database of over 150,000 athletes to track their current whereabouts, and original content such as interviews with the former stars themselves, including:
• Charlie Ward
• Ty Detmer
• Tee Martin
• Ed O’Bannon
• Corliss Williamson
BASICS:
Launched: March 2009
Monthly Page Views: 317,000*
Monthly Unique Visitors: 44,000*
President & Founder: Jim Weber
Director of Sales: Vanessa Kumar
Managing Editor: Jose Bosch
* Average of last 3 months
ANALYTICS:
TESTIMONIALS:
“As a huge college sports fan, I love this idea” – Adam Ostrow, Mashable.com
“One of my favorite college football websites” – Tim Griffin, ESPN.com Big 12 Blogger
“As a writer, this site will be a tremendous resource, but, as a college alum, the site also gives me a chance to go home again” – Tom Friend, ESPN.com
“Insanely great” – Jay Christensen, TheWizofOdds.com
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2. ONLINE AUDIENCE
SNAPSHOT:
• 70% Male/30% Female
• 39% Age 35-49
• 70% College Degree
WELL EDUCATED:
• 20% Completed Graduate School
AFFLUENT:
• 85% HHI of +$30k
• 20% HHI of +$100k
FREE SPENDING:
• 75% Have No Kids 0-17
ENGAGED:
• Bounce Rate: 5.2%
• 1:52 Avg. Time Per Visit
• 6.1 Pages Per Visit
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3. RATES
Lost Lettermen offers marketers several advantages compared to our competition because we:
1. Offer more than just advertising, aligning brand with prominent athletes and universities partnered with our site
2. Celebrate “the love of the game” and all that is right with college sports
3. Build your company into the fabric of college sports and specifically target collegiate sports fans
4. Provide results that are directly measurable through web analytics
5. Attract and retain sports fanatics that are key influencers of other fans
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We do all this at rates that give you a bigger bang for your buck than our primary competitors:
| CPM | |
| ESPN.com | $22 |
| Yahoo.com | $20 |
| Rivals.com | $20 |
LostLettermen.com |
$10 |
* Sources: BigTicketDomain.com, Yahoo! Advertising
* CPM: Cost per 1,000 page views
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| CPM | Page Views | Total Cost | Spec | |
| Top of Page Banner Ad |
$15 | 300,000 | $4,500 | 728 x 90 |
| Ride Panel Button Ad |
$10 | 300,000 | $3,000 | 225 x 200 |
| Left Panel Button Ad |
$10 | 300,000 | $3,000 | 188 x 200 |
| Bottom of Page Banner Ad |
$5 | 300,000 | $1,500 | 728 x 90 |
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4. CONTACT US
General: info@lostlettermen.com
| Position | Phone | ||
| Jim Weber | President & Founder | 614.562.2152 | jweber@lostlettermen.com |
| Vanessa Kumar | Director of Sales | 614.499.6562 | vkumar@lostlettermen.com |
| Meghan Tomechak | Office Assistant | 614.783.5407 | mtomechak@lostlettermen.com |
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