You put a UK logo in a urinal, Louisville, Kentucky will respond with something bigger and better.
OK, we have no idea if the two are linked, but Kentucky Sports Radio – citing Howie Lindsey – reported that the Kentucky football billboard in the photo below has been placed on Louisville’s campus on Arthur Street above an administration building.
We know that the Cardinals and Wildcats have been longtime rivals, with their 2012 in-state Final Four matchup causing a brawl at a dialysis center among other things. So this doesn’t surprise us at all – except for the fact that it’s over football.
Your move, Charlie Strong.